A good product taxonomy is the basis of content/data management on a webshop. In practice, tears regularly jump in my eyes when I get bogged down in technical names, blurry…
Recently I ran into the “5C Marketing Analysis Model”. This model is a commonly used technique to analyze the current situation of an organization, through the lens of a marketer.…
It was sometime in the spring of 2016 when my former employer was feeling hopeless. In the middle of “the battle” (building a new e-commerce platform), my colleague, the project…