How do you ensure that your team focuses on the most valuable improvements within your platform? On paper, every story, bug, task, epic or initiative can be justified via a…
SEO (search engine optimization) is nowadays a “must-do” for public webshop owners. In highly competitive markets, this can sometimes be a challenge. Measuring clicks is easy, but what do you…
In 2019, Episerver revealed the results of a survey of 700 B2B executives. This research shows that their majority believe that outdated software and disjointed platforms hinder their e-commerce and…
A good product taxonomy is the basis of content/data management on a webshop. In practice, tears regularly jump in my eyes when I get bogged down in technical names, blurry…
Recently I ran into the “5C Marketing Analysis Model”. This model is a commonly used technique to analyze the current situation of an organization, through the lens of a marketer.…